S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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Product Launches
Product launches, I feel like, are such an underrated way to just get more things to talk about. If you can get a low MLQ deal set up with whoever your manufacturer is, like, whoo, you can launch a product a month if you want. The real question was, what are ways to get traffic to your site outside of ads? We talked about emails, we talked about sort of Product seating to big influencers, but then to get meaningful traffic, you gotta pay.
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