S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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Email Marketing - Subject Lines
"It's always about like earning the next click," he says of landing page content. "You want to be able to fit something actionable or something that gets them to click open." The subject line should have a verb in it, and emojis are an easy way to add color on push notifications.
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