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S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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Cost of goods sold is about 43% of revenue. Ads are 32%, 32.7%. The vast majority of that is actually YouTube ads. SG&A, not including marketing costs is 1.1% of Revenue. It's a good way to determine if like you're not spending enough.
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