Deconstructor of Fun

TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?

Jun 22, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Mobile Opportunity in India
01:46 • 2min
3
PUBG Mobile Tops $10 Billion in Revenue From PocketGamer
03:35 • 2min
4
PUBG: A Free to Play Game
05:11 • 2min
5
Battleground Mobile India: A Separate SKU From PUBG
06:55 • 4min
6
Okey Games' Battle Bit Could Be a Massive Opportunity to Get Bigger
10:50 • 2min
7
The Kinder Gentler World of Matching Games
12:59 • 2min
8
The Evolution of Live Ops in Candy Crush and Royal Match
14:38 • 2min
9
The Average Gamer in the World
16:49 • 2min
10
The Ultimate FOMO in Royal Match
18:22 • 2min
11
How to Make a Mobile Game That Works
19:59 • 2min
12
How to Measure the Impact of Multiple Concurrent Events
21:47 • 3min
13
How to Maximize the Value of Live Ops
24:47 • 2min
14
The Importance of Levels in Gameplay
26:39 • 2min
15
The Importance of Casual Gaming
28:24 • 2min
16
The Impact of Celebrities on Live Ops Marketing
30:11 • 2min
17
Merge Mansion: A Live Action Campaign With Kathy Bates
32:00 • 2min
18
The Pedro Pascal Campaign
33:45 • 2min
19
How to Sell Your Video Games Online
35:51 • 3min
20
DataAI and the Power of Artificial Intelligence for Mobile Gaming
38:51 • 3min
21
How to Track IP Revenue for Candy Crush Campaigns
41:36 • 2min
22
The Effect of Brand Collaboration on CPIs
43:51 • 4min
23
How to Use Celebrity Alignment to Get Results
47:50 • 4min
24
How to Measure ROI for Brands
52:01 • 4min
25
The Importance of Regional Testing in Marketing
56:08 • 3min