The Effect of Brand Collaboration on CPIs

We are tackling LiveOps from both sides of the equation this week with Laura deconstructing the latest and greatest in puzzle LiveOps from Candy Crush and Royal Match, and Jen prompting a lively debate on if celebrity marketing is ROI positive for mobile free-to-play. Ethan thirsts for the Jonas Brothers (despite the seemingly mid performance of their Candy Crush event) and also talks about PUBG Mobile's incredible $10b in lifetime revenue. That's right, TEN BILLION DOLLARS!$!$! Phil highlights the new crush in every Steam gamer's heart, the chart topping BattleBit Remastered. As an added bonus, we learn that while Jen is blasting through Champion League levels in Toon Blast, she is also blasting Metallica on her airpods. It's another action-packed week in the games industry and this episode is not to be missed!