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TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?

Deconstructor of Fun

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Battleground Mobile India: A Separate SKU From PUBG

Battleground Mobile India, which is a separate SKU actually from PUBG on mobile. They relaunched that on May 26 and since then they've added 7 million downloads. It looks like active have really shot up. And ironically, this is going to be a side quest to our upcoming topic, but they just announced a collaboration with car maker Bugatti for the 20th of June.

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