TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
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PUBG Mobile Tops $10 Billion in Revenue From PocketGamer
PUBG Mobile has done over 10 billion in revenue since its launch in 2018. That, my friends, that is what a global mega hit looks like. This makes it the number two revenue generating game of the last two years. It's something that we don't cover nearly enough on Deconstructor of Fun or in the Western game industry at all. The one MOBA to rule them all, honor of kings, the absolute crusher of global revenue.
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