TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
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How to Use Celebrity Alignment to Get Results
Ethan: You have to set up your own evaluation of what you're trying to accomplish. Make sure you're tracking the ROI of the event. Laura: Celebrity alignment has to be topical, it has to be relevant for the audience. Ethan: Traditional TV was a path that some of these folks went down that can work really well for the older audiences.
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