TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
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The Average Gamer in the World
The wind streak is basically you have to win levels consecutively without failing and then with each win you get something that helps you play the next level. There's different ways you can lose your streak either you lose the entire streak which can be up to like three or five or you can lose a stage. I think most streaks you lose the whole streak but I haven't looked at every wind streak in the market. Do you watch the Bachelorette while you play? I do not. Ironically though we will talk about the Bachelor later on and a game company that advertised during that show. It should have been the match alert but let's just put a pin in that.
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