TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
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The Impact of Celebrities on Live Ops Marketing
In the perfect world, you really want to sync up and intertwine both of these things together. So within King, they've been looking at working with musicians. Then we'll talk about as a team, I think, what is it that we think we can pull from this and recommend for people to look at if they want to engage with these types of marketing activities.
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