TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
00:00
PUBG: A Free to Play Game
The mobile version of the game has overtaken the HD version. It took a whopping four years for the HD version of PUBG to go free to play. I think there's a really interesting paid versus free to play story here. But beyond that, I think you get a ton of credit to the team at Tencent for executing against this skew.
Transcript
Play full episode
