TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
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The Mobile Opportunity in India
Cress: I want to give some more context around what I've learned. Traditional analytics services may not fully represent the opportunity in India. They also educate me about a payment system that's really helping to fund how players are paying for mobile games in India. So the takeaway is that there's even more interesting things going on in India and wanted to share that if you have more questions, reach out to me.
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