TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
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How to Make a Mobile Game That Works
There's also a distinct pleasure in winning for the players that like competitive. The question is if it works again next time or if next time the event comes around you go well I spent all my stuff and I didn't get the goods in the event rewards, but at the same time I won. "I think the menu of choosing the events that you like and then having them all available at the Same Time was working," says developer Phil Boonen.
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