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TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?

Deconstructor of Fun

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The Kinder Gentler World of Matching Games

There's a whole closet full of shame working in AAA. The only shame I'll clarify that we have is AAA developers having worked on these thousand person teams. Games like this remind us that maybe it isn't all the high fidelity and production values that you need to be successful.

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