TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?
Deconstructor of Fun
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How to Maximize the Value of Live Ops
"I think ultimately like teams are trying to ration levels. That is the number one thing that their content constrained on," he says. "You need to think about what is the uplift you got from the event relative to the amount of rewards that it's sourcing" 'The ultimate success of LiveOps efficiency is getting that world pool going and ultimately sucking in more than it's emitting,' she adds.
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