LEADING BRANDS® — Wavebreak Podcast 2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
Jan 23, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 6min
How Are Things Changing in the World of Customer Acquisition?
05:36 • 2min
What's Working on the Video Side?
08:01 • 2min
What's the Best Way to Retain Users?
10:31 • 5min
The 3 Most Common and Crucial Mistakes That Brands Make
15:56 • 2min
TikTok - Better Copy Strategy Is Important
18:13 • 2min
How Many Headlines Would You Test on a Specific Campaign?
19:54 • 3min
TikTok Ads
22:44 • 2min
What Is Dynamic Captions?
24:24 • 5min
The Home Runs Don't Come From Copying What Works, Right?
29:29 • 4min
Brand Guidelines Are the First Step With Everything
33:53 • 3min
How to Stand Out From the Crowd
36:39 • 2min
Water Is Like, You Know, the Liquid Death Playbook
38:14 • 2min
Is There a Play There?
40:40 • 2min
Is It a Creator's Game?
42:18 • 2min
E-Commerce - The Biggest Disadvantage
43:57 • 3min
Is Magic Spoon a Premium Brand?
46:42 • 2min
The D to C Brands Are Going to Hurt
48:21 • 3min
What's the Opportunity for Brands?
51:09 • 2min
Wave Break Podcast - What's Working in E-Commerce Right Now?
53:12 • 2min