LEADING BRANDS® — Wavebreak Podcast cover image

​​2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing

LEADING BRANDS® — Wavebreak Podcast

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Is It a Creator's Game?

"It's just like you're playing the numbers and you're playing an optimizer's game. You're not playing a creator's game," he says. "I think you're going to watch company, right? They built on the back of micro influencers,. That was like their game."

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