LEADING BRANDS® — Wavebreak Podcast

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.We cover: What’s actually working right nowThe tech stack elite brands are usingCreative, flows & timing (real examples)What’s dead and what’s next Learn more about Wavebreak: https://wavebreak.co/Book your strategy audit: https://wavebreak.co/call/

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences• The future of reading in a digital age, sharing insights from his work with Sol Reader• Entrepreneurship lessons, including strategic decision-making and innovation in product designPartner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/Links Mentionedhttps://solreader.com/

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. https://wavebreak.co/

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.Links Mentionedair upLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

You can't control:Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

Chris Hunter, co-founder of Koia and Four Loko, discusses his remarkable journey in the beverage industry. He shares how Koia successfully launched in Whole Foods from day one and the evolution from Four Loko to a health-focused brand. The conversation dives into the crucial role of branding and packaging, agility in the competitive market, and adapting marketing strategies to the digital age. Hunter also highlights the balance between testing new ideas and scaling successful products, offering insights for aspiring entrepreneurs.

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.Links MentionedStarfaceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:Deliverability Creative Campaigns Flows OptimizationTesting If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak. We’ve helped brands of all sizes from startup to publicly traded – and everything in-between. You can learn more about Wavebreak by exploring our website and case studies: Wavebreak WebsiteLinks MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands