Chris Hunter, co-founder of Koia and Four Loko

Chris Hunter, co-founder of Koia and Four Loko, discusses his remarkable journey in the beverage industry. He shares how Koia successfully launched in Whole Foods from day one and the evolution from Four Loko to a health-focused brand. The conversation dives into the crucial role of branding and packaging, agility in the competitive market, and adapting marketing strategies to the digital age. Hunter also highlights the balance between testing new ideas and scaling successful products, offering insights for aspiring entrepreneurs.