From Four Loko to Koia: A Beverage Transformation

This chapter explores the speaker's journey from co-founding the controversial Four Loko to launching the health-focused brand Koia. It highlights personal and professional challenges, strategies for successful product launches, and the importance of resilience and partnerships in the beverage industry. The discussion emphasizes the evolution of health-conscious consumer preferences and the speaker's commitment to creating better options in the beverage market.