Chris Hunter, co-founder of Koia and Four Loko
LEADING BRANDS® — Wavebreak Podcast
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Navigating Challenges in the Beverage Industry
This chapter explores the journey of launching Koya, a refrigerated beverage brand, including the challenges faced and successes achieved in the retail market. It emphasizes the significance of agility and learning from experiences in creating low-sugar, plant protein products that resonate with consumer needs.
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