Chris Hunter, co-founder of Koia and Four Loko
LEADING BRANDS® — Wavebreak Podcast
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The Impact of Branding and Packaging on Consumer Engagement
This chapter highlights the critical role of branding and packaging in capturing consumer attention and driving sales. It emphasizes the importance of timely execution and continuous iteration in a fast-paced market, urging businesses not to let the pursuit of perfection stall their progress.
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