LEADING BRANDS® — Wavebreak Podcast The $30M Playbook: 2025 Email + SMS Strategies That Maximize Profit
May 28, 2025
Discover the email and SMS strategies that are raking in over $30 million for top brands in 2025. Learn why these channels are crucial amidst rising costs and market changes. Dive into segmentation techniques and the importance of optimizing automated flows for higher revenue. Explore innovative SMS tactics and how to improve deliverability. Plus, find out how quizzes can collect valuable data, and why prioritizing retention beats chasing new customers. Get insights into building effective loyalty programs that resonate with consumer psychology.
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Consumer Behavior Shifted Faster Than Brands
- Consumer behavior has evolved rapidly since 2020 and most brands are still using outdated playbooks.
- Dylan Kelley argues elite brands win by deeply understanding customers and adapting channels like email and SMS.
Test Creative, Not Copycat Emails
- Test creative and layout in email campaigns to lift click rates instead of copy-pasting competitors.
- Use customer-centric messaging, not blanket weekly blasts, to drive more profitable engagement.
Make Click Rate Your North Star
- Use click rate as your primary engagement metric in a post-iOS world instead of inflated opens.
- Continuously test creative and simplify layouts to double click rates and site visits.