LEADING BRANDS® — Wavebreak Podcast cover image

​​2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing

LEADING BRANDS® — Wavebreak Podcast

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The Home Runs Don't Come From Copying What Works, Right?

TikTok hack number 43: Try things that's completely outside the box. The home runs don't come from copying what works, right? They become from deep insights that you need to test. We work with a brand called ballsy and they invented a product called ball wash. And it's like everybody makes body wash, everybody makes shampoo. It's really competitive in this category at this point.

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