2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
LEADING BRANDS® — Wavebreak Podcast
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Water Is Like, You Know, the Liquid Death Playbook
There's tons of clones now, you know, they just clone each other very quickly. So my water play is every water comes from like Fiji or the Swiss Alps or all these places. My idea for water brand is just like, yep, it's tap water, but it didn't have to come halfway across the world to get here. You call it local water. I'll take 15% for that. It's like, hey, yeah, literally from down the street as eco-friendly as it gets.
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