2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
LEADING BRANDS® — Wavebreak Podcast
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The 3 Most Common and Crucial Mistakes That Brands Make
The most common and crucial mistakes that we see brands making, there's really three key ones. First, lack of segmentation. So many brands are emailing like it's 2008. You need to evolve your program beyond batch and blast where you're sending everybody the same content all the time. The second thing is outdated and disjointed automation. If you optimize your creative from email, you can increase revenue 68% without changing anything else, just better creative.
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