2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
LEADING BRANDS® — Wavebreak Podcast
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How Many Headlines Would You Test on a Specific Campaign?
We test anywhere from three to 10 hooks, right? Per per creative, depending on the budget. It's not like there's a formula where we're testing headlines like that. We always go back to the brand. And I think that's what makes us different than a lot of like email and CRM agencies is we're looking at how are you differentiated? Why do people buy you? What objections do they have?"
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