TikTok Ads

The most amazing products are the products that appeal to everyone for us. We can run different creatives and then see which audience these creators resonate with, right? And it's just the same thing with TikTok advertising where a 55 year old is not going to convert for the same reason than an 18 year old would. So we can test tons of creators, find their specific audiences and it's like, okay, this girl is phenomenal at converting with 18 to 24. And then, you know, we can use that for any other product that uses 18 to24. I mean, that's kind of the game.