
2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
LEADING BRANDS® — Wavebreak Podcast
00:00
How to Stand Out From the Crowd
Every brand wants to stand out, but so few brands want to be different. Takara was interviewing a hair care brand on her podcast, Glam and Grow Amicahair care company. If you look at their packaging, it's very bright. It pops. They increase sales by two to four X overall just by having a product that looked different. So like even that, like it, you know, it takes guts to like stand out,. But then when you do stand out, obviously it works."
Transcript
Play full episode