
2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
LEADING BRANDS® — Wavebreak Podcast
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What's Working on the Video Side?
The goal is really to cover all the objections of this specific product you're selling. You can create videos around each of these objections and then you can create kind of a package to retarget the same video to multiple users. And an imagery type we're seeing work really well on Facebook and Instagram meta, rather we should say now is like,You know, the meme culture is big. Using memes, using using Twitter, you know, screenshots, like, like, they work amazingly well right now.
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