LEADING BRANDS® — Wavebreak Podcast cover image

​​2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing

LEADING BRANDS® — Wavebreak Podcast

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Is There a Play There?

I like the streetwear approach. Do you know, do you know, uh, last crumb, the cookie company? I had them on my podcast. They're like, what if we took a streetwear approach to like cookies and selling them online and it's working really well. Like how much should people pay for liquid death water, right? How much should people paid for Fiji water versus, you know, the other cheap brand? It's just like these, these, you want to differentiate as much as possible but there are so many brands out there that can be tapped into.

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