2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
LEADING BRANDS® — Wavebreak Podcast
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TikTok - Better Copy Strategy Is Important
The first three seconds of the video is super important, right? You can reduce your CPA by 50%. It's not a template or a playbook, just like TikTok. No one converts if they don't read it. And so you got to find the fine line between how do you educate and keep it simple while also communicating very brand focused messaging that is going to convert.
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