The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed
12 snips
Feb 15, 2023 AI Snips
Chapters
Transcript
Episode notes
Scaling PLG
- Identify playbooks that yield higher revenues.
- Build segmentation and sales motions around those high-revenue playbooks.
Data in PLG
- Data is key for a robust PLG motion, requiring a unified data platform.
- Siloed data hinders growth; integrate sales, marketing, and product data.
Early Outbound
- Start outbound motions early, even if it's difficult.
- Don't wait for self-serve to flatline before going proactive.