SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed
The Official SaaStr Podcast: SaaS | Founders | Investors
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HubSpot and Apollo
Apollo is taking all the things that have gotten us to this point and essentially being reactive in our go-to-market motion. And then saying, okay, how can we be proactive in sales? I mean, what Chris talked about about propensity scoring and understanding our free and paid users in really inserting a sales assist motion or a sales led motion at a time that is frictionless for the customer. That's how we kind of think about it really from a customer centric point of view versus an outbound sales point of view.
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