The Official SaaStr Podcast: SaaS | Founders | Investors

Raaz Herzberg, the Chief Marketing Officer of Wiz, shares her fascinating transition from engineering to marketing. She highlights how her unconventional background allows her to build brand awareness in cybersecurity uniquely. Raaz discusses the impact of AI on marketing roles and the importance of hiring curious, adaptable individuals. She emphasizes creative strategies to engage a technical audience and the need for collaboration between marketing and sales for growth. Finally, she advocates for high-quality content that offers real value to attract customers.

SaaStr 810: AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO Rob Giglio Join John Gleason, founder and managing partner at Success Venture Partners, as he interviews Rob Giglio, Chief Customer Officer at Canva. Rob shares his extensive experience leading customer success, sales, and go-to-market functions at top companies like HubSpot, DocuSign, and Adobe. In this episode, Rob delves into his strategic approach to scaling Canva's enterprise business while maintaining the company’s unique customer-centric culture. He also discusses the integration of AI to enhance customer experiences and how value-driven customer journeys underpin Canva’s growth. Perfect for aspiring CCOs and anyone interested in the intersection of customer success and sales.   00:00 Introduction and Guest Welcome 00:29 Rob's Role and Responsibilities at Canva 03:11 Career Journey and Mentorship 07:17 Building Enterprise at Canva 14:20 Customer-Centric Approach 21:42 AI Integration at Canva 24:36 Conclusion and Final Thoughts     ---- This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ---- Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd! It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.    The biggest names will be there. The best networking.    Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.    Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout.   SaaStr AI London – where SaaS Meets AI in London. See you there.

Aaron Levie, CEO & Co-Founder of Box, leads a cutting-edge cloud service, while Raj Datta, IBM's Global VP for Software and A.I. Partnerships, drives innovation in AI. They discuss how enterprise AI adoption is accelerating 5-10X faster than cloud tech. Key insights include the evolution from chat interfaces to autonomous AI agents, and how companies can leverage data for competitive advantages. They also explore real-world examples and the transformative impact of AI on software ecosystems and market effectiveness.

Arvind Nithrakashyap, Co-founder and CTO of Rubrik, discusses the company's impressive growth and innovation in cyber resilience. He shares how internal hackathons fuel creativity and underscores the vital role of customer transparency. The conversation dives into using AI for both enhancing products and streamlining internal processes. With a remarkable 39% year-over-year growth and the launch of their AI product Ana, Arvind reveals strategies to align AI initiatives with business goals and effectively measure ROI.

Sridhar Ramaswamy, CEO of Snowflake, and Jeremy Burton, CEO of Observe, dive deep into the future of the AI Data Cloud and the intricate dynamics of their partnership. They discuss how Snowflake plans to streamline data management and enhance analytics, while emphasizing the pivotal role of AI. Interesting anecdotes highlight the transformation of data roles in tech and the importance of maintaining professional relationships. Their insights provide a roadmap for leveraging AI to drive business success.

Sam Parr and Shaan Puri, co-hosts of the "My First Million" podcast, engage in a lively discussion with SaaStr CEO Jason Lemkin about the transformative impact of AI on startups and content creation. They explore innovative AI applications that enhance productivity and decision-making for founders. The conversation dives into how AI is reshaping the media landscape, the challenges of recruitment in tech, and the future of venture capital amidst rapid technological change, all while highlighting unexpected opportunities for growth.

Dmitry Shevelenko, Chief Business Officer at Perplexity, dives into the transformative impact of AI on SaaS sales. He discusses how AI enhances demand generation and streamlines sales processes, emphasizing the crucial balance between technology and human oversight. Dmitry reveals actionable insights on lead scoring and pipeline management, highlighting the importance of trust in AI for effective sales strategies. He also underscores the necessity of human sellers in maintaining security and compliance while using advanced AI tools for growth.

Yamini Rangan, CEO of HubSpot, shares insights on the AI-driven transformation in sales and marketing. She discusses how HubSpot navigated changes after ChatGPT's arrival and emphasizes the importance of adapting to evolving customer expectations. Rangan highlights the balance between AI and human engagement in customer interactions. The conversation also covers the shift from static websites to dynamic platforms and the necessity of curiosity and growth mindset in the tech industry.

Kyle Norton, Chief Revenue Officer of the billion-dollar company Owner, shares insights on the transformative role of AI in sales. He discusses the necessity for sales leaders to embrace AI technologies and foster a culture of continuous improvement. The conversation dives into the challenges and efficiencies AI brings to sales processes, including the future roles of sales professionals. Norton also explores the integration of AI in enhancing customer journeys and managing hybrid teams, providing practical strategies for navigating this evolving landscape.

The podcast dives into the urgent need for businesses to adapt quickly to the AI-driven transformation within the SaaS industry. It highlights real-world examples of AI improving sales, customer support, and coding productivity. A spotlight is placed on Palantir's impressive growth thanks to enterprise AI, contrasting it with slower traditional companies. Listeners are urged to rethink strategies, reskill teams, and innovate relentlessly to stay competitive. The discussion emphasizes that it's time to push boundaries or risk being left behind.