The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 812: What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM

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Jul 23, 2025

Join Amelia Lerutte, SVP and GM of SaaStr, as she explores the transformative role of AI in sales workflows. Discover how to effectively integrate AI tools to enhance outbound strategies and nurture client relationships. Amelia shares real-world examples that reveal the importance of human oversight alongside AI, ensuring high-quality interactions. She emphasizes the need for data preparation and continuous optimization, shedding light on the balance between automation and the crucial human element that drives successful sales outcomes.

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ANECDOTE

AI Outbound Success Story

SaaStr AI sent over 4,495 hyper-personalized outbound messages in two weeks, surpassing human SDR capabilities.
These AI messages achieved higher response rates and helped open pipelines and book meetings significantly faster.

ADVICE

Train AI Like New Hire

Spend the first two weeks fully training your AI like you would a new human hire.
Regular tuning and human oversight are essential to achieve strong AI sales outcomes.

ADVICE

Feed AI With Clean Data

Integrate all relevant company data (CRM, marketing automation, website behavior) into your AI.
Clean and segment your data to improve AI relevance and personalization for outbound outreach.

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SaaStr 812: What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM

Join Jason Lemkin, CEO and Founder of SaaStr, and Amelia Lerutte, SVP and GM of SaaStr as they dive deep into the practical applications, results, and learnings from integrating AI into sales workflows.

This session covers the initial struggles, data preparation, and continuous optimization required to achieve high-quality outputs with AI. They share specific examples of what's working, the importance of human oversight, and the benefits of combining AI with human expertise. Whether you're initiating outbound sales or reactivating lapsed accounts, learn how SaaStr successfully increased response rates and closed deals using AI-driven strategies.

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Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd!

It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.

The biggest names will be there. The best networking.

Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.

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SaaStr AI London – where SaaS Meets AI in London. See you there.

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Hey everybody, SaaStr Annual will be back in May of 2026.

The world's largest SaaS + AI gathering for executives. Just this May we hosted: 10,000 attendees with 68% VP-level and above, 36% CEOs and founders and a growing 25% were AI-first professionals. This is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.

But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.

Lock in your spot today. Use my code JASON100 for exclusive savings. Get your tickets at podcast.saastrannual.com or use code JASON100 at checkout.

SaaStr Annual 2026. We'll see you there