The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 812: What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM

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Jul 23, 2025
Join Amelia Lerutte, SVP and GM of SaaStr, as she explores the transformative role of AI in sales workflows. Discover how to effectively integrate AI tools to enhance outbound strategies and nurture client relationships. Amelia shares real-world examples that reveal the importance of human oversight alongside AI, ensuring high-quality interactions. She emphasizes the need for data preparation and continuous optimization, shedding light on the balance between automation and the crucial human element that drives successful sales outcomes.
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ANECDOTE

AI Outbound Success Story

  • SaaStr AI sent over 4,495 hyper-personalized outbound messages in two weeks, surpassing human SDR capabilities.
  • These AI messages achieved higher response rates and helped open pipelines and book meetings significantly faster.
ADVICE

Train AI Like New Hire

  • Spend the first two weeks fully training your AI like you would a new human hire.
  • Regular tuning and human oversight are essential to achieve strong AI sales outcomes.
ADVICE

Feed AI With Clean Data

  • Integrate all relevant company data (CRM, marketing automation, website behavior) into your AI.
  • Clean and segment your data to improve AI relevance and personalization for outbound outreach.
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