The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 812: What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM

The Official SaaStr Podcast: SaaS | Founders | Investors

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Maximizing AI in Sales Outreach

This chapter focuses on optimizing data usage within CRM and marketing automation to enhance AI performance in sales outreach. It highlights the importance of data quality, hyper-segmentation, and understanding customer interactions to improve engagement and effectiveness in email targeting.

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