The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
21 snips
Jul 16, 2025 
Raaz Herzberg, the Chief Marketing Officer of Wiz, shares her fascinating transition from engineering to marketing. She highlights how her unconventional background allows her to build brand awareness in cybersecurity uniquely. Raaz discusses the impact of AI on marketing roles and the importance of hiring curious, adaptable individuals. She emphasizes creative strategies to engage a technical audience and the need for collaboration between marketing and sales for growth. Finally, she advocates for high-quality content that offers real value to attract customers.
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Engineer-Turned-CMO Journey
- Raaz Herzberg transitioned from product leadership to her first marketing role as CMO without prior marketing experience.
- She leveraged deep product and customer knowledge to shape marketing strategies despite not knowing traditional marketing terms.
Brand Awareness Over Pipeline
- The main marketing challenge was brand awareness, not pipeline generation.
- Focusing on making the right security buyers know Wiz was key to early marketing success.
Stand Out With Fun Marketing
- Make marketing stand out by being different and fun, especially in technical or boring industries.
- Use insider knowledge to create engaging, audience-specific content that breaks typical negative marketing narratives.