The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg

The Official SaaStr Podcast: SaaS | Founders | Investors

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Evolving Marketing Dynamics in High-Growth Companies

This chapter explores the shifting roles and structures within marketing organizations in fast-growing companies, highlighting the trend of Chief Revenue Officers establishing parallel marketing frameworks. It emphasizes the need for alignment between marketing and sales, discussing the complexities of budget allocation and the focus on meaningful metrics that impact sales performance.

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