The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg

The Official SaaStr Podcast: SaaS | Founders | Investors

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Crafting Engaging Tech Content

This chapter explores the significance of high-quality content marketing in attracting CISOs and potential customers, focusing on delivering valuable insights rather than direct product promotions. The discussion highlights strategies for building relationships through targeted content, addressing the diverse needs of various stakeholders within organizations, and the importance of expert knowledge in the tech industry.

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