Raaz Herzberg

Raaz Herzberg is the CMO and VP of Product Strategy at Wiz, a trailblazer in cloud security, having previously led security products at Microsoft. In this conversation, Raaz shares how Wiz quickly pivoted to achieve extraordinary product-market fit. She discusses the importance of listening to customers and the lessons learned during rapid scaling. Raaz also reflects on her switch from product to marketing, blending her unique insights to craft innovative strategies, all while navigating the challenges of startup culture and personal growth.

Raaz Herzberg, the Chief Marketing Officer of Wiz, shares her fascinating transition from engineering to marketing. She highlights how her unconventional background allows her to build brand awareness in cybersecurity uniquely. Raaz discusses the impact of AI on marketing roles and the importance of hiring curious, adaptable individuals. She emphasizes creative strategies to engage a technical audience and the need for collaboration between marketing and sales for growth. Finally, she advocates for high-quality content that offers real value to attract customers.