Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy)

Nov 17, 2024
Raaz Herzberg is the CMO and VP of Product Strategy at Wiz, a trailblazer in cloud security, having previously led security products at Microsoft. In this conversation, Raaz shares how Wiz quickly pivoted to achieve extraordinary product-market fit. She discusses the importance of listening to customers and the lessons learned during rapid scaling. Raaz also reflects on her switch from product to marketing, blending her unique insights to craft innovative strategies, all while navigating the challenges of startup culture and personal growth.
01:05:19

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Quick takeaways

  • Wiz successfully pivoted from an unclear product vision to a focused approach in cloud security through continuous customer engagement and feedback.
  • The founders' hands-on experience in sales provided critical insights into customer needs, shaping future hiring decisions and sales strategies effectively.

Deep dives

Navigating Startup Pivots and Product Development

The early days of a startup can be chaotic, especially when the product vision is unclear. Initially, the founders struggled to find the right idea, which led to a significant pivot within weeks of hiring the first product manager. Daily meetings with potential customers revealed a disconnect; despite receiving positive feedback, there remained uncertainty about the product's direction. This confusion prompted a deeper discussion, ultimately guiding the team towards a focused approach in cloud security, where their expertise lay.

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