The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 805: CRO Confidential - 5 Ways AI Has Already Changed SaaS Sales Forever with Perplexity's CBO. Hosted by Sam Blond
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Jun 11, 2025 
Dmitry Shevelenko, Chief Business Officer at Perplexity, dives into the transformative impact of AI on SaaS sales. He discusses how AI enhances demand generation and streamlines sales processes, emphasizing the crucial balance between technology and human oversight. Dmitry reveals actionable insights on lead scoring and pipeline management, highlighting the importance of trust in AI for effective sales strategies. He also underscores the necessity of human sellers in maintaining security and compliance while using advanced AI tools for growth.
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Leverage AI for Meeting Prep
- Use AI tools like Perplexity to prepare thoroughly for meetings in advance.
- This enables you to ask deeper, informed questions and build trust transparently.
Use AI for Demand Gen Precision
- Score your addressable market using AI and overlay intent signals for better targeting.
- Use AI to prescribe tailored outreach approaches based on this data.
Boost Efficiency with AI Assistance
- Use AI to get 80% expert-level insights across disciplines before consulting specialists.
- Automate repetitive tasks by generating personalized documents while applying human judgment for the final touch.