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SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed
The Official SaaStr Podcast: SaaS | Founders | Investors
How Do You Build a Product Marketing Team?
Raj: I think for PLG, the key is the P. Right? It starts with the product. So the first function, obviously, what I advise the founders is start with product marketing. After that, after product marketing, I think the next most important function is growth marketing. And then, once you have built out the unpaid channels, you basically start investing in the paid channel.
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