The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed

The Official SaaStr Podcast: SaaS | Founders | Investors

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Outbound SDR

Outbound marketing requires a completely different muscle when it comes to outbound marketing. Events, for example, becomes more and more important. Outbound fury is being furious in your outbound motion. I got introduced to outbound fury when I joined the Google enterprise marketing team. It's basically bringing an entrepreneurial mindset to marketing.

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