The Marketing Week Podcast Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Jul 5, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 3min
The Challenges We've Faced Over the Last 14 Months
03:19 • 4min
The Full Funnel
06:54 • 2min
Luxury Retail - The Long and the Short
08:40 • 2min
The Long and the Short
10:55 • 2min
The Last Year Has Been a Personal Challenge for Me
13:15 • 2min
Google - A Big Transformational Pivot
15:12 • 3min
Luxury Fashion - How Do You Use Data to Drive Your Marketing Campaigns?
17:57 • 3min
The Data Side of the Business Model
20:37 • 2min
How Do We Connect the Search World With the Social Demand World?
22:45 • 3min
Gogle's Farfetch Partner?
25:47 • 4min
The Balance Between Acquisition and Retention
29:19 • 2min
The Power of the Data Team in Farfetch
31:47 • 1min
Is There a Silver Bullet for Far Fetch?
33:14 • 2min
The Digital Blast in Luxury Fashion
35:38 • 4min
G Dot Co Slash Think Slash Search Smarter
39:28 • 52sec