The Challenges We've Faced Over the Last 14 Months

We are culture and commerce. And increasingly, and i'm sure we'll come on to talk about this, we're brand stories and story telling as much as we are about performance. So i think we weathered those challenges over the last 14 months as a consequence of that model, which hasn't changed. In the background, we did principled things like lowered our fees. We helped out with stock distribution. We relaxed certain service level obligations. so i think all f that helped us through the last 14 months. From a marketing perspective, we we did maybe three or four things. The other thing that we sort of thought a lot about was, there's a book, i'm sure we