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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Marketing Week
The Data Side of the Business Model
It was about under anding what was white noiser than the data, that was impacting our performance. One of the great things we saw from last year, it's not just about data that's building to prominence. It's th the surge or the burst in trent and buying behavior. Last year was a great example with air jordans, when the last dance biography about michael jordan ran on net flicks.
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