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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Marketing Week
The Full Funnel
This has been the first year that we've properly embraced the full funnel. And we've done that with a couple of big global brand campaign s which kicked off at the end of 20 20 and started at the beginning of 20 21. I think what that's done is set us up nicely to dig in and unpack quite a lot of that, because it's all relevant, hyperrelevant, to your journey, yes, but very much in terms of where you came from and where you're heading. Let me bring adam into the conversation, if i could.
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