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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Marketing Week
Google - A Big Transformational Pivot
Russelld: We need to tell stories as much as we do drive performance at a sort of transactional level. And i think our strive for profit through our demand generation spend almost reliev the opportunity for us to invest in brand at the top. So what we do with gogle is not just about scaling the top line, and not just singularly focusing on growth but it's about how do we drive sustainable, profitable, long term growth.
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